Web Design Worcester

In today’s fast-moving world keeping up with technology is paramount for a business’s success. Some businesses don’t feel the need for a website to be built. but they’re missing out on some huge benefits that are detailed below.

A view of philip derbyshires website on a MacBook and phone

How can a new website help your business

Advertising

Having a website is one of the cheapest and environmentally friendly forms of advertising that a business can invest in. This is because of the lack of resources that are needed to create a website. Unlike physical forms of advertising where you need actual items a website is all digital and is attracting customers 24 hours a day. And with good search engine optimisation in place to make sure that the site reaches its true potential there's no reason why a site shouldn't be targetting your target market and appearing higher than your competitors. You are also able to target a larger audience which you may not have been able to do with just local advertising or footfall past your business location.


Convenience

Having a website also makes it much easier for your clients to find out information about your business. This means your customers are able to view your website before they come and visit your business. This means that you have more control over the site that they see and this is more likely to result in a conversion.

Great Customer Service

Another benefit of having an online presence allows you to provide fantastic customer support to your clients. This is because instead of having to ring your business directly they could go on the website to see a help guide for a product or see how to use their new product effectively in a frequently asked questions section.

What Makes A Great Website Design

The Website Looks Great On A Mobile Device

It is important that your site is viewable and looks great and engaging on a mobile device. This is especially important in current times where every one of your potential customers has a mobile device. Even if they aren't looking at your website on mobile there is a strong chance that they're looking on a tablet too. In 2018 52.2% of websites were loaded onto a mobile device rather than a desktop or laptop.


The Website Fits Your Brand

One of the most important points to consider in website design is what's being designed suits your brand. This means that your brand colours are being used consistently throughout your site. It also means that your brand fonts are being used and that customers are aware that when they visit your site that it belongs to your business.

The Site Fits Your Target Market

Make your that the site is targetted towards your target market. This is so your users are able to come to your site and instantly understand how to use it. One of the worst case, scenarios for a new website is that users come to your site and don't know how to navigate around. This will just frustrate your users and cause them to leave your site and go to a competitor or contact you in other ways.